You want it to be done in the wink of an eye. You know, technology has made us so used to speed.

I have a good 4G smartphone. But it takes a long time for a page to load due to poor network connection or low internet speed or even the web page not optimized for mobile device.

At last, I either lose my mood or close that page. I can’t wait for more than a few seconds for a page to load.  

I can’t blame my smartphone. Everything is ok with it.

Then, I started thinking of website loading speed.

Do me or you ever want users to close my website due to low internet speed and not optimized for the mobile device?

No! Not at all.

Then, how can we overcome the challenge?

The solution is the AMP project! Accelerated Mobile Pages Project.

Yes, implementing Accelerated Mobile Pages guidelines for websites can overcome the page drop due to low internet speed and mobile optimization challenges.

Understanding of Accelerated Mobile Pages: What is AMP?

Let me help you to understand the meaning of AMP.  

See, AMP stands for Accelerated Mobile Pages. Websites optimized for AMP will load fast even during low-speed internet and becomes mobile device friendly.

AMP was found by the joint efforts of Google and Twitter. It was launched in Google Search on February 26, 2016.

AMP was launched in competition to Facebook’s Instant Articles. Instant Articles downloads news contents 10 times faster in Facebook.

You have to know that Accelerated Mobile Pages is an open source initiative. It facilitates the fast loading of web pages across mobile devices and distribution platforms.

Who optimized to AMP first?

WordPress.com was the first one to use AMP. Other early users were Twitter, Pinterest, LinkedIn and the list goes ever increasing.

How Does AMP Work So Fast?

I too was interested in knowing how AMP works, when I came to know about Accelerated Mobile Pages project. So let me explain the way I learned easily.

See, Diet Coke is lighter than the normal one. Likewise, AMP is the lighter version of the normal website.

Let me explain in a more simple way so that you can understand more easily.

Three programming languages are used in website creation.

The main one is HTML and its cousin is CSS. Another language is JavaScript.

Now, let us see the usage of these languages.

HTML is the short form of HyperText Markup Language. HTML  language is used while creating a new website. It helps in creating headlines and paragraphs. It enables you to insert images, video, and other media.

CSS stands for Cascading Style Sheets. CSS specifies the style of your document in a website. For example, page layout, colors, and fonts.

JavaScript is to create features such as menus, dialog boxes, animations, 2D and 3D graphics, interactive maps and video players. In short, JavaScript creates more user-friendly experiences on a website.

Let us learn them fully. Especially the AMP version of the three languages.

Yes, the usage of HTML, CSS and JavaScript languages in the AMP website is entirely different. The full version of these languages is not used in AMP. Or a reduced or streamlined form of the languages are used.

That is why I said that AMP is like a Diet Coke. It is light, super fast and more readable.

Now just bite into these three components that make Accelerated Mobile Pages work faster. Let’s get a little bit techy and scratch each others’ heads. Here we go.

• AMP HTML

It is an extended form of the basic HTML. This HTML has AMP properties in it that enables fast loading of web pages. AMP pages are found by search engines and other platforms through the <link rel=” “> HTML tag.

• AMP JS

This version of JavaScript allows many actions to occur at the same time and in any order. So there is no blocking of any content from performing their roles. This is a major function of AMP JS.

• AMP Cache (Google AMP Cache)

Cache in computer terms means to store data locally in order to get back those data quicker whenever you need. Google AMP Cache delivers valid AMP documents.

AMP HTML web pages are cached and load quicker whenever needed. This enables the faster loading of web pages on smartphones and tablets.

Hope, you got how AMP works.

AMP and Better Mobile SEO Rankings

Your website speed and SEO rankings are directly related. It’s one of the ranking metrics. Also, faster loading sites will, of course, make your customers read, subscribe to a list or buy your products.

If your website is mobile-friendly search engine will consider for higher ranking in organic mobile search results.  So, your website developed with AMP will rank higher in the mobile search engine results pages.

So, an extra fitting of AMP to your website adds wings:) and Google is going to smile at your website. 

After all, users do more on a quick loading page. They read, subscribe, watch videos or buy on the pages without having to wait.

Cheer up for the Accelerated Mobile Pages project!

Advantages of Accelerated Mobile Pages Websites

Thrilling Speed and Lower Bounce Rates

As I told you, in the beginning, no will have the patience to wait for more than a few seconds for a web page to load. I will surely go away from that website.

Slow speed will lead to people leaving the website once they enter. This is called Bounce Rate.

Statistics by Kissmetrics supports my sentiment. 40% of the surveyees said that they would leave a webpage if it takes more than 3 seconds to load.

Study.io reveals that with an average page load time of 2 seconds, the bounce rate is quite low – it is 9.61%. This goes up slightly for those with an average page load of 3 seconds, to 13.0%.

So, speeding up your webpage load time defines your success. You can achieve this with AMP.

Visibly Highlighted in the Google Chrome Browser Search Results

I know Google Chrome browser will be your favorite browser.

Thanks to Google. For displaying AMP results in organic listings. So, if your website is AMP-optimized it will appear along with a lighting symbol in the Google search results.

And your website will attract more clicks. So, you will gain more click-through-rates.

You know, more users like me give preference to AMP sites.

You will see increased conversion percentage

If you are a digital marketer or website owner your website will prosper only if your page loads quickly and users buy, subscribe or fill up the forms. This, of course, increases your conversion percentage.

A key finding of a survey reveals that 83% of consumers are negatively affected by poor performing sites.

If your website takes more than 2 seconds to load users may never back to your site. So optimize your site’s speed with AMP.

Don’t forget, Speed Thrills Your Online Customers.

Greater and Flexible Ad Support

You know that an ordinary non-AMP page will have a lot of distractions. You will have distractions like, popups, forms, social share buttons, etc. But an AMP mobile page will trim all of these.

How does this happen?

In the trimming process, not all HTML tag codes are executed. You have a streamlined version of CSS. And in most cases, JavaScript is totally out of question.

Your AMP web page is 6X lighter in code. So only you get that speedy performance.

Now, where do ads come here?

AMP versions of web pages can be designed to display ads in a more flexible and user-friendly way.

Ads that are displayed from third parties can be loaded quickly in order to grab the user’s attention.

It will also increase your ROI on ad spend. Users will also get answers to questions. Your influence rate will increase.

Challenges in Implementing AMP

Every project has its own limitations. The same is true of implementing AMP.

What are some cons of AMP?

• High-speed AMP loading pages may affect your efforts to showcase your brand and personality. This is because of the contracted usage of CSS and JavaScript.
• Transforming your web page to AMP may be time-consuming. It also demands the right people or the right CMS (Content Management System) to work with. Also, less interactive JavaScript lessens the thrill.
• AMPs tracking solutions are completely different from the normal ones.
• AMP is user-friendly. But conflicting information and regular updates can lead to subtle confusions. With some CMS and WordPress having AMP tools creates few conflicting issues.

WordPress and AMP

You and me most of the time opt for WordPress for blogging. WordPress is accommodative to AMP.

You won’t have any backend work or coding in order to install AMP on your WordPress. This is what I call the zing effect. A smooth sail.

Thanks to WordPress.

The official WordPress AMP plugin creates all AMP versions of your posts. Sounds cool right!

The name of the plugin is AMP. Installation of this WordPress AMP plugin can be easily done from your WP Admin dashboard.

Run the application Wizard. The wizard allows you to select your design format and also adds Google analytics tracking data. You can decide for which of your post types you want to create AMP content.

Once this process is done, your website is an AMP mobile site. Googlebot will automatically prioritize your site and push it in the front of the SERPs. What an inviting offer!

Not only this, the WordPress AMP plugin has even more advanced options to configure. It is for you to explore. You can optimize better with WordPress AMP.

Google AMP in the Future

I think it is too early to talk about AMP’s future. For now, it is super-performing.

See, you have to understand that everyone wants a page to load fast. There is no business of waiting. And everyone wants their site to be more visible online.

I believe speed and greater visibility would create more leads and conversions. Accelerated Mobile Pages simply enables all of these.

What more you want? You earn more with AMP pages.

You can also expect more configurations and features for Google AMP. Let us wait and see what will happen.

As of now Hats Off Google AMP.

How can I keep myself Updated about AMP?

That is easy folks. I will tell you certain website links from where you can learn more about AMP.

• AMP project’s website. Look into the site, to learn about AMP and building your AMP website.
• You can raise questions and get answers about AMP on Google Hangouts.
• You can also pose questions on the Webmaster Central Help Forum.
• AMP’s GitHub page. Here, you can find the latest documentation about the AMP project.

Winding Up My Conversation on Google AMP

I want to make certain things clear to you. If you want to optimize your site for speed and get higher Google search ranking then go for AMP.

Try it at least once to get your due ROI, leads and conversions.

AMP should definitely be one of your marketing strategies.

It will boost your scope of doing profit-earning digital marketing.

While you try out Google AMP let me go and implement AMP for my projects. 

What is your AMP experience? Share with me in comments.

Hope my post helped you understanding AMP. Why not give a like and share?