Punith Alex’s Blog
Pop-ups and Pop Unders – Are they Out of Style?
Whether they’re referred to as popups or pop-ups, there is not doubt that pop-up html ads are the most controversial forms of internet advertising around. Web surfers hate them, often to the point of paying for expensive blocking software, but advertisers don’t...
The Evils of Online Advertising and How to Stay Safe
While the benefits of online advertising are many, and the temptation to create an internet viral marketing campaign is real, there are three main drawbacks to advertising online, and the largest, which involves internet spam and email, affects both advertisers and...
Is it Worth Spending Money on Streaming Video Ads?
With more and more corporations advertising on the Internet, and growing numbers of users using filters to ignore pop-ups, or surfing past banners, online video advertising is becoming increasingly popular. Internet video advertising uses streaming video content,...
Is the DMCA the Law of the Internet?
The Digital Millennium Copyright Act (or DMCA) is a law in the United States, which deals with copyright infringement on the Internet. The law also makes it illegal to produce technology that can be used to get around measures put in place to protect copyright. Under...
How can You Benefit from Interactive Rich Media Advertising?
When the Internet was new text links were only form of advertising. Later, static image banner ads appeared, and they were more effective, but, still static. Since then, online interactive advertising, also known as interactive media advertising, or “rich media”...
How to Optimize Profit from Image and Banner Advertising
If you’ve surfed the internet for any length of time, you’ve come across more than one web banner advertising a company, product, or service. They’re unavoidable. But what are they really, and how can you make them work for you? For that matter, does free banner...
Text Link Advertising – What You Need to Know
If you’ve been an active user of the Internet for any length of time you know that the first form of online advertising was text advertising. A string of text forming a link, advertising a good or service, will lead you to just the right website for the product or...
PPC Advertising – One of the Quickest Ways to Promote Your Brand Online
When first venturing into the world of internet advertising, it is easy to be overwhelmed by all the abbreviations thrown around. Terms like “PPC advertising” is frequently used, but what does it mean, and how does ppc advertising work? A Brief Explanation of PPC The...
Promoting your Website Through Search Engine Advertising
When people need information, their first step is often to turn to the internet and fire up a search engine. Advertising agencies may still recommend using print media, but if your company has any kind of web presence, using search engine marketing services will help...