Content Marketing is an excellent way to build brand awareness and connect with your consumers. It allows you to express your unique story and create a huge buzz around your products or services. It has become an extremely competitive field now. Businesses are striving to improve their strategies with a focus on engaging their audience with compelling content, that supports profitable behaviors of the target audiences.

In today’s competing market, you have to invest sensibly to make your brand dominate the fame. It’s evenly vital to decide how well your content marketing strategies are playing upon the industry standards. So, that makes planning your content marketing strategy an important factor in your business victory. Although, there are lots of Content Marketing Tools available to produce quality content. In this article, I have gathered a list of 13 content marketing tools which helps you to build effective & quality content. Besides, these tools are helping you to achieve your Content Marketing goals effectively.

Let’s have an in-depth look at this content marketing tools that will help you to bolster your content marketing strategy for the future.

1. HubSpot

HubSpot is an inbound marketing & sales platform that helps the organization to attract visitors, convert leads, and approaching clients. Furthermore, it is the gold standard of inbound-marketing platforms. HubSpot has incredible features for monitoring & creating effective landing pages, blog posts, and other profoundly supported content marketing campaign initiatives. The founders of Hubspot actually invented the term “inbound marketing” which frequently gets tangled with content marketing.

HubSpot also has social media analytics & message scheduling facilities, so your content can seamlessly publish to your social media channels. It also provides some of the best free white papers on content marketing, social media best practices, and other effective marketing tools.

2. Grammarly

Grammarly is a freemium tool you can utilize to check the grammar & spelling of your content. It is a cloud-based English-language writing-enhancement platform. It goes behind the spell check features of most word processors and also has helpful reports to exhibit how many changes & corrections you have done.

3. BuzzSumo

Buzzsumo is an efficient tool which helps you to discover content that has been extremely shared on social media and the top influencers in your industry. This tool allows you to determine what works in your niche, who to promote your content for optimal exposure. It can also be utilized when building your Content Marketing strategy. Type your elected topics into the search bar, and you are immediately presented the existing content that’s out there. Besides, you can see the backlinks that the content has acquired.

Along with this, Buzzsumo helps content to identify which websites and publications are talking about subjects related to your online business. So, it saves a lot of time spent on striving to discover targeted articles to contribute.

4. ClearVoice

ClearVoice is a content marketing platform & talent network designed to help brands and agencies to build high-quality content. It is a complete content-marketing ecosystem and connects brands with freelancers to create engaging content. As an organization, it connects with talented content creators & influencers to deliver content ideas to grow. So, you can build your strategy around trending topics with this platform’s content intelligence tools & manage the content creation process by a single dashboard.

5. Contently

Contently is an effective content marketing solution for top brands to craft, manage, and optimize a high-quality content strategy with engagement tracking & editorial tools. It also helps companies build loyal audiences by managing the workflow of premium content at scale. Moreover, it has a robust automation platform that incorporates content management,  editorial calendars, collaboration tools.

6. CoSchedule

CoSchedule is your all-in-one editorial calendar for planning, promoting, and executing your entire marketing strategy. With Co-Schedule, you can keep your content as fresh, consistent and more engaging as possible. This will assist you to boost your web presence and grow your readership. You can also view all your scheduled social media posts in a single place.

7. Feedly

Feedly is a precious tool for those who were looking to organize news stories that are related to their customers. It has various benefits for content marketing. Feedly gives a minimalist, user-friendly experience, optimized for productivity rather than style. It also provides you the feeds of all your popular blogs in a single dashboard. So, you can utilize Feedly to source content to share on social media or to take ideas for your own content. It also blends with Sprout Social to make scheduling your content quick & easy.

8. Textbroker

Textbroker is a content creation service providing a quick turnaround on articles, written snippets for websites, press releases, and more from a database of authors. It will fulfill your requirement for custom, high-quality content & article writing experiences.

9. Copify

Copify is an online platform for publishers to source quality is written content from a network of professional copywriters from across the world. It provides a platform for digital marketing professionals to source content from a lake of copywriters. From Copify, every entrepreneur can reach the quality copywriters.

10. Tomoson

Tomoson is promotion management software that manages & matches influencers with brands. It is the perfect solution for people who want to scale their blogger outreach. It also has thousands of registered bloggers, and you can search by interest area and metrics such as Facebook likes, website traffic, and Twitter followers. Although, you can post your products for giveaways and reviews, and connect directly with bloggers for particular promotions.

11. Snip.ly

Sniply is an inventive tool that allows you to overlay your own custom message onto any part of the content. It allows you to add a customized Call-to-Action within any internal or external blog post you want to promote on your business pages on social media. Although, you can customize the CTA to gain the readers to visit your landing page. Therefore, it’s a useful tool to generate more website traffic from your content promotion efforts.

12. Curata

Curata is one of the sophisticated content marketing tools which provides both content curation & content management analytics. It also allows digital marketers to create high-quality content, and finally, know what works to increase leads and income. Moreover, Curata provides two software-as-a-service products which are: Curata CMP and Curata CSS.

Curata CMP: It is a content marketing platform gives a strategy, production (e.g., workflow, calendaring) and extensive analytics.

Curata CCS: It offers enterprise-level content curation.

13. HARO

HARO is a powerful Marketing Tool to Increase Brand Awareness. It also provides journalists with a powerful database of sources for upcoming stories and everyday opportunities for sources to secure valuable media coverage. HARO sends out above 50,000 media requests from high-quality outlets every year. Although you can send your tips for the queries you find most related and if they become selected, your brand will get free press mentions.

14. Piktochart

Piktochart is a cloud-based application that lets users easily create infographics. It has aimed to make infographics more interactive and engaging. With Piktochart, you can build enchanting infographics, printables, and presentations in no time, even if you are not an experienced in designing! Besides, it gives an easy-to-use editor, from background colors and images to texts and banners insertion, allows you to do it within seconds.

Once you have chosen your template, you can just drag & drop to add any graphic elements and text to your canvas. Additionally, it provides tools to add interactive maps, charts, videos, and hyperlinks.

Conclusion

Content marketing is not just about expressing what to write & how to write. It’s much more than that. Therefore, these powerful content marketing tools are the simplest ways to get the most engagement out of your content without using a lot of time and energy.

Whether you are a beginner in the content marketing, or you are pro, these tools are crucial for taking your content-engagement rates to the next level.