Digital Marketing candidates are in demand for today’s business.

And it will continue growing with significant job opportunities in the coming years.

To add yourself to the most demanded resource and crack the digital marketing interview, it’s advisable to stay aware of all digital marketing interview questions and answers along with strong knowledge of digital marketing tools & strategies.

If you are in the stage of preparing yourself for the digital marketing interview, this blog post will help you know the most frequently asked digital marketing interview questions both freshers and experienced candidates.

Besides, it will be more helpful to face the interview without fear.

Well, I have listed the top most crucial digital marketing interview questions and answers for both freshers and experienced candidates.

Hence, it will absolutely help you to crack the interview and get your job in Digital Marketing.

What is so special about this Digital Marketing interview questions and answers?

• A separated digital marketing interview questions and answers. And it will be helpful for those who are looking for a job as a fresher or experienced.
• I have split this digital marketing interview questions into different categories. (SEO, SEM, SMM, Content Marketing, Email Marketing).
• You will also get downloadable PDF document of this digital marketing interview questions and answers at the bottom of this blog post

Digital Marketing Interview Questions and Answers for Freshers

SEO (Search Engine Optimization)

1. Explain what is SEO and why it is essential?

SEO (Search Engine Optimization) is the process of affecting the online visibility of a website in a search engine’s unpaid results- often referred to as “natural,” “organic,” or “earned” results. It denotes to any activity executed for the improvement of search engine rankings of websites, services, products or other content. So, it is a great way to increase the quality of their sites by making them user-friendly, faster and easier to navigate.

Search engines serve millions of users per day looking for answers to their questions. And it gives the solutions to their problems. The importance of SEO begins with the desire of the companies to increase more traffic to their websites. Moreover, SEO is necessary for the smooth running of a big site. If you have a blog, website or online store, SEO can help your business grow and meet the business objectives. Furthermore, SEO can promote your business ahead of the competition.

2. Define Crawling?

Web crawling is a script or program that “crawls” the web, tracing all valid links and indexing the pages. This allows the pages to be displayed in search engine results pages(SERPs). For instance, Google is continually sending out “spiders” or “bots” which is a search engine’s automatic navigator to find which websites contain the most relevant information related to specific keywords.

As crawlers like Google Bots and spiders likewise go through other connected pages on sites, organizations build sitemaps for better navigation.

3. Why are backlinks important in SEO?

A large number of backlinks a website has is an excellent indicator of its popularity or importance with search engines. It is easy to get a higher ranking utilizing backlinks than it is to influence search engines with external backlinks from other websites, which is why backlinks matter so much in a search engines algorithm.

4. What is Web Hosting?

Web Hosting is the service providing space on the Internet for websites. It also enables your website available to be viewed by others on the Internet. A web host gives space on its server so that other computers around the world can access your website using a network or modem. Almost, there are thousands of web hosting services available today.

5. What is a Domain?

A domain name is used to find and identify computers on the Internet. It is simply a part of the network address and serves as a descriptor for websites. It also incorporates website addresses, email addresses, and addresses of Internet Protocols, for example, FTP, IRC, SSH. The domain names are set by the procedures and rules of the Domain Name System (DNS).

For example, in https://www.punith.com, punith.com is the domain.

6. What is a Search Engine?

A search engine is a web-based software system that is created to search and find information on the World Wide Web. Search engines generally answer the questions entered by the users and provide them a list of search results often referred to as search engine results pages (SERPs). A search engine is really a general class of programs, although the term is commonly used to describe systems like Google, Yahoo, Bing specifically!

7. What is SERP?

Search engine results pages(SERPs) are web pages served to users when they search for something online using a search engine, such as Google. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query. Apart from showing a list of results, the page also contains other results such as advertisements.

8. Explain what is Indexing?

An index is another name for the database utilized by a search engine. It also contains information on all the websites the search engine was able to get. If a site is not in a search engine’s index, users will not be able to find it utilizing that search engine. Search engines answer questions of the users by looking up to the index and displaying the most appropriate pages. Besides, search engines regularly update their indexes.

9. What is organic SEO?

Organic SEO refers to the methods utilized to get a high-ranking on a search engine results page in unpaid, algorithm-driven results on a given search engine. It indicates to the listing of the web pages that are most related to the search query entered by the user. It is also represents to as “free” or “natural” result. In contrast, non-organic search results may cover pay per click(PPC).

10. What is a Web server?

A Web server is a program that utilizes HTTP (Hypertext Transfer Protocol) to serve the files that form Web pages to users. The main objective of the web server is to store, process and deliver web pages to the users. A web server process incoming network requests over the HTTP protocol. For example, when you insert the URL ‘www.punith.com/blog’ over the browser, the request is sent to the web servers which show ‘punith.com’ as the domain name.

11. What is paid search?

In SEO, paid search is a type of contextual advertising where website owners pay a fee to have their site displayed in top search engine result pages. Paid results show up in SERPs when some user enters a search query with those keywords.

12. Define keyword?

Keywords are ideas and topics that define what your website content is about. In SEO, those are the words and phrases that users enter into search engines, also called “search queries.” It also refers to the prominent placement of keywords or phrases within a Web page.

13. Define On-Page SEO?

On-page SEO is the practice of optimizing specific web pages to get higher ranking and get more relevant traffic in search engines. It refers to both the content and HTML source code of a web page that can be optimized, as opposed to off-page SEO which relates to links and other external signals.

14. Define Off-Page SEO?

Off-page SEO refers to techniques that can be utilized to improve the position of a website in the SERPs. It relates to the promotional activities, such as link building & social media performed outside the boundaries of any web page to increase its search ranking.

15. What is a long tail keyword?

A long-tail keyword is a keyword or phrases containing over 4+ words that make search results (SEPRs) highly specific. For example: long tail keywords are containing 4+ words. Long-tail keywords get less search traffic, but it is easy to rank compared to single word keyword.

16. What is a Do-Follow link?

Dofollow links enable search engines to follow them and reach our website. If a webmaster is connecting back to you with this link, both Search Engine and Humans will be able to follow you. So the best way to give someone do-follow link is allowing keyword in the anchor text.

17. What is a No-Follow link?

A nofollow link is an HTML attribute value utilized to command search engines bots that a hyperlink should not impact the link target’s ranking in the search engine’s index. Because, it is exactly the opposite of a Dofollow link, and the Robots cannot follow these links.

Example of a nofollow link attributes:
<a href=”http://www.example.com/” rel=”nofollow”>Link text</a>

18. What are Heading tags?

Heading tags are used for the creations of headings and, order the heading and sub-heading of any content from the rest of the web page. Heading tags have a top-down hierarchy from <h1> to <h6>. The most important tag is the <h1> heading tag, and it will be the title of a post.

19. What is internal linking?

An internal link is a sort of hyperlink on a webpage to another webpage or resource, such as a document or image, on the same domain or website. Hyperlinks are considered either “external” or “internal” depending on their target or destination. Moreover, internal linking helps search engine bots to crawl, and index all the inner pages of a website/blog quickly.

20. What is Image Alt Text?

Alt text or alternate text is an attribute added to an image tag in HTML. The Image Alt text is generally considered as alternate text for an image. It also gives a textual alternative to the crawlers to index the web page displaying the image. It also helps search engines to understand what an image is about. Google Bots cannot process images on the web. Hence, it makes use of the alt attributes to understand what an image is all about.

21. What is 404 error?

The HTTP 404 Not Found Error means that the webpage you were trying to reach could not be found on the web server.

22. What is robots.txt?

Robots.txt is a standard used by websites to interact with web crawlers and other search engine robots. The standard defines how to inform the web robot about which areas of the website should not be visit.

If you need to block all search engine robots from crawling your site, just put the following code:

User-agent: *
Disallow: /

In case, if you want to block Google from crawling your website, just use the following code:

User-agent: Googlebot
Disallow: /

23. Define HTML Sitemap?

An HTML sitemap allows site visitors to navigate a website quickly. It is a bulleted outline text version of the site navigation. This sitemap can also be generated in XML format and submitted to search engines so they can crawl the site more efficiently. So, the HTML sitemap includes all formatted text files and linking tags of any website.

24. What is anchor text?

The Anchor text is the clickable text in a hyperlink. SEO best methods deliver that anchor text is relevant to the page you are linking to, rather than generic text. The anchor text means to a visible hyperlinked text that can be clicked through. Such hyperlinked texts link to various documents or locations available on the web.

25. Define XML Sitemap?

It is an XML file that is full of your individual webpage’s URLs. It’s like an archive of every webpage on your website. This file should be easily discoverable on your site for search engine crawlers to stumble upon it. When it comes to improving your rankings, an XML sitemap can be a perfect partner. It also helps Google and other leading search engines to understand your site structure while crawling it.

26. What do you know about AMP?

AMP stands for Accelerated Mobile Pages and it is an open-source library introduced by Google. It provides a candid way to build web pages that are compelling, smooth, and load quickly for users. AMP makes it easy for publishers and marketers to create mobile-friendly web pages. In layman’s terms, it’s a way to make your web pages smaller so that they load instantly on mobile phones. AMP grows on your existing skill sets and frameworks to build web pages. Besides, AMP is supported by various platforms, and it’s more compatible over all browsers.

Also Read: What is AMP

SMM (Social Media Marketing)

1. What is the importance of Social Media?

Since social media is deeply customizable in nature with social media ads, it is imperative for each business, be it small or large. Social media marketing benefits to validate your brand. A company’s social media presence, when done accurately, tells buyers that their brand is active and focused on thriving communication with customers. Social media marketing has the power to improve customer loyalty.

2. Do you know what is Facebook Edgerank? Why is it important?

Facebook Edgerank is the algorithm utilized by Facebook to decide whether your posts should be put up or not in the news feed of your page and your follower’s page as well as what should be their position.

Edgerank measures

• The affinity between you and your followers
• How links, video, images, and content engages the reader
• And the time of the post.

All these impacts the marketing strategy of your Facebook Business page which makes it so essential to understanding Edgerank.

3. What are the social media success tracking tools?

It is essential to track the social media success to know if you are on the correct track or not and if not, then what could be made to improvise the performance. The related metrics that could be utilized to track social media success are:

Google Analytics

• To measure how much traffic is being delivered to your website from various social media channels.
• Quality and relevancy of content
• By monitoring the single page views, total pages viewed, and the time spent on a page can be utilized to review the quality of content.

4. What are the best practices on Twitter?

Some of the best methods to use Twitter are:

• Using no more than 2 hashtags each tweet.
• Keeping the tweets around 100 characters. Make your tweets short and hitting.
• Schedule and prepare your tweets with the cooperation of Buffer or TweetDeck.
• With the aid of Twitter Advanced search, you can control your Twitter Marketing activities.
• Keeping a check on Twitter Analytics to know what could be done to improvise the strategy.

5. What is your most successful social media campaign? Why?

Everyone present their achievements in their CV and the possibilities are high that you have done it too. Well, they need to know about your achievements in your words. They need to know how you began a particular social media campaign, how you pursued the success, and what profit it earned for the company. While you are talking about your previous social campaigns, they will decide you on your interest for the industry and how passionate you are.

6. What are top Social Media Marketing Tools to consider?

Here are the best social media tools:

Sproutsocial

This tool manages various pages, searches, and brands. It allocates the task to team members, post analytics, competitor research, and reporting.

HootSuite

It is utilized for search or monitoring, reporting, social media dashboard, and team management.

Radian 6

It is an enterprise social media management application for post analytics, research, listening, and campaigns.

TweetDeck

It is similar to HootSuite, TweetDeck helps to handle multiple social media platforms like LinkedIn, Facebook, Twitter, Foursquare, and MySpace.

7. What set of skills needed to become a Social Media Marketer?

To become a Social Media Marketer, you need to have a

• Native understanding of all social media network.
• Knowledge to combine corporate objectives with messaging, content and campaigns.
• Skillset to write concisely.
• Ability to understand, engage and effectively communicate with a different range of peoples and opinions.
• In-depth understanding of the products or services the company renders.

8. How do you measure social media success?

Use different tools to check the website optimization, the parameters to monitor the success of social media success are:

• Rise in the number of followers.
• Growth in the number of leads.
• The number of Inbound links to your website into social sites.
• The number of bloggers comment, social shares and traffic generated.
• Increase in the total sales made online.
• Number of Posts published.
• Account Creation.
• Query form submission.
• Conversion- Number of subscription.

9. Describe how to measure social return on investment (ROI)?

To measure the ROI (Rest On Investment) that you invested in social media, you can consider utilizing tools like the Conversation Measurement Tool on Facebook and optimized CPM.  You can also use Google Analytics or LinkedIn, which have their own analytics.  The criteria remain same to track the traffic like clicks, shares, purchases, number of likes, etc. ROI metric may also include

• e-mail subscription
• Webinar registration
• Website blog traffic
• Registration for content downloads,etc.

Content Marketing

1. What Is Content Marketing Exactly?

Content marketing becomes traditional marketer on its head. Instead of concentrating on a company and its products or services, it focuses on the customer’s needs first. The goal of content marketing is to deliver valuable, genuinely helpful information to customers for free. To build a relationship with them based on trust, which eventually leads them to make a purchase.

2. What do you enjoy about writing?

Look for signs of excitement and interest. You likely have a keeper if the person praises the personal benefits of creating great content.

3. How did you decide the style, tone, and voice for a recent piece of content you wrote?

Content marketers must have their own voice and writing style. They also require being able to adapt to fit the company, the audience, and the content format. Ask for particular examples of how they have modified their style – and why doing so was important.

4. What makes content successful?

Candidates must have the capacity to define what “success” is when it comes to creating content. As they react, you should hear the words “traffic,” “repeat visitors,” “retweets and likes,” and “search engine ranking” to demonstrate their comprehension. Even better if they give insights into their own successes in those areas.

5. How do you determine what content to create?

The perfect candidate will talk about industry news and trending topics, and explain how to utilize Google AdWords to discover topics that will drive the more traffic to your website.

6. After publishing your content, how do you promote it?

I will layout a marketing plan, including sharing it on numerous social media accounts, repurposing it in outgoing newsletters and emails, and discovering influencers to link to it.

7. How do you know if your content has played well?

Sending content into the world is not enough. So, we should know how to control and analyze content by tracking social media shares and utilizing Google Analytics. It helps to evaluate the success of every piece.

8. Is Guest Blogging Part Of A Content Marketing Strategy?

Yes! Content marketing is content creating, whether it will appear on your website or someone else’s. Of course, guest blogging is also an essential part of outreach or digital PR, but the principles of content marketing still apply.

9. How Important Are Keywords In Content Marketing?

Keywords are really important for content marketing. Without keyword, SEO is not possible.  The keywords should be used in the right proportion to get good ranking and generate more traffic to the website. Keywords play an essential role in SEO and Content marketing. In content marketing require keywords, without keywords how to make proper content and how to get the ranking and traffic. Hence, our priority is always to write for humans, not search engines.

10. What Are Some Common Content Marketing Mistakes?

• Not researching what content your audience wants
• Not using multiple forms of content
• Your content isn’t evergreen
• Not having any (or enough) CTAs

Search Engine Marketing(SEM) – PPC & AdWords

1. Do you know what an ad group is on Google AdWords?

The ad group is a container of your keywords, advertisements, and landing pages. Google rewards advertisers who prepare AdWords Campaigns with tightly structured ad groups. Adding all keywords to the single ad group is not advisable instead it is fine to organize keywords into themes.

2. What do you understand by AdWords?

Google invented AdWords with an aim to help in marketing product and services in a search engine. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is focused mainly on keywords. Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use.

3. What is Quality Score in Google AdWords?

Quality Score is Google’s rating of the quality of landing pages and the relevance of both your keywords and PPC advertisements. It is also utilized to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Higher quality score keywords will save your money and get a better ad ranking.

4. Name some of Google AdWords Ad Extensions.

There are different ad extensions to boost the traffic. Some of the common ad extensions include:

• Sitelink Extension
• Callout Extension
• Structured snippet extension
• Call Extensions
• Message extension
• Location extension
• Affiliate location extension

5. What is CTR and how one can calculate it?

Click Through Rate (CTR) tells the number of visitants visited on your ad on the web page. The formula of to calculate CTR,

Number of clicks/Number of impressions X 100 = CTR

The answer will be in percentage which describes % of consumers who have viewed your ad.

6. Why is Search Engine Marketing important?

The Search Engine Marketing is a method of marketing business using paid advertisements that appear on search engine results pages (or SERPs). None another advertising medium can do this, which is why the search engine marketing is so efficient and such an amazingly great way to grow your business. Therefore, the company can build an excellent avenue for cost-effective and brand building at lead generation and online sales. If the company doesn’t have a search engine marketing strategy, they are behind the curve.

7. What are the PPC tools would you suggest to a PPC fresher?

According to me, some of the essential PPC tools that a PPC fresher should know about are-

• Change History
• Keyword Planner
• Display Planner
• Ad Preview and Diagnostics
• Labels
• Automated Rules

8. What factors affect Quality Score?

Here are the essential factors affecting the Quality Score:

• Landing page quality
• Relevance of keywords
• Relevancy of Ads
• CTR of the keyword
• Historic Account data

9. Explain the role of negative keywords in PPC with an example?

Negative keywords prevent your advertisements from displaying for appropriate keyword phrases. The operation of adding in negative keywords to a PPC(paid search) account is an essential part of the optimization process. It also enables you to eliminate search queries which are unlikely to turn into a sale. For example, an individual may need to advertise for “hotel in Toronto,” but does not need to display advertisements for the keyword “hotel jobs in Toronto.” In this instance, the term “jobs” would be added as a negative keyword.

Digital Marketing Interview Questions and Answers for Experienced Candidates

SEO (Search Engine Optimization)

1. How to cross check if SEO campaign is working or not?

Initially, an attempt would be made to examine all the search engines utilizing relevant key phrases and keywords that are to be optimized. After the analysis, the outcomes will bring up whether the techniques for optimization have worked or not. The report is to be analyzed all the time. Moreover, another aspect of website statistics would likewise be taken care of which talks about the origin of the traffic.

2. How will you start keyword research? Which tools would you utilize for doing it?

Firstly, I can choose the topic that may bring traffic to a website. For that, I can utilize Google Trends or use on Twitter’s trending topics (based on geographical locations) to get the ideal topic. There is some number of tools to choose keywords are keyword.io, SEMrush, ubersuggest.io, and Google Keyword Planner. It helps to discover related keywords and it’s search volume.

3. What do you understand by Keyword streaming?

Keywords Streaming means analyzing and choosing the best keyword for your site and targeting to your site. One reduces each word to its stem. For example, “investigating”, “investigates”, “investigated” all turn out to be only the root word or stem “investigate” in a search index. It is also utilized for search functionality which means allowing any form of the search term to discover all variations of the provided keyword. It thus increases the search experience.

4. Explain about canonical tag? How to resolve the canonical issue?

The canonical issue relates to duplicate pages. For instance, if a site has 2 pages of same content but different URLs and you can’t redirect it, then you should use a canonical tag. It is to be used in the head section on your site.

For fixing a canonical issue, you have to do a canonical redirect the visitors to a correct version when they try to go to the wrong URL.

5. How will you check the number of backlinks to your competitor’s site?

To check the backlinks of competitors’ site, use link operator on Google and various external tools like Backlink finder, Open Site Explorer, Backlink Watch, Alexa, SEMrush, etc.,

6. What are the common SEO mistakes while producing digital content?

People usually make the following common SEO mistakes while writing content on digital platforms:

• Using wrong words
• Problems with redirection
• Falling prey to SEO myth

7. Explain about doorway pages?

Doorway Pages, also known as gateway pages, portal pages or entry pages. It refer to web pages or websites that are developed for a higher ranking when specific search queries are entered.

Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final webpage. Two common forms of doorway pages are cloaking and redirecting pages.

8. What are 404 errors?

The 404 errors are considered one of the most potential obstruction in the way to successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.

Interesting thing is, Google does not penalize any website for 404 errors. However, if the search engines consistently fail to crawl the internal links of any website, the search ranking of that site is very likely to drop with low traffic.

9. What is HTTPS/SSL Update?

HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the users. You must obtain a security certificate as a part of enabling HTTPS for your site. You can move your website from HTTP to HTTPS address by installing SSL certificate. SSL important for SEO because Google has announced that they are now using HTTPS/SSL as a ranking signal.

10. Explain about Google Knowledge Graph?

Knowledge Graph is a knowledge base utilized by Google to enhance its search engine’s results with semantic-search information collected from a wide variety of sources.

Google Knowledge Graph ensures a visually appealing and intuitive graphical presentation of information related to queries.

It also organizes data for presentation around what it calls entities, which include individuals, places, organizations, sports teams, works of art, movies, etc.

11. Explain about Google My Business?

Google My Business is an easy-to-use and free tool for businesses, brands, artists, and organizations to maintain their online presence across Google. By verifying and editing your business information, you can both assist customers to find you and describe to them the story of your business.

In addition to giving the information for your Local Search listing, the Google My Business page connects you to your Google+ Page, Google Analytics, and Adwords Express.

It includes:

• Updating business information
• Adding photos of your business
• Connecting directly with customers
• Monitoring and responding to Google reviews
• Managing information

12. Explain about cloaking and its purpose?

Cloaking is a technique utilized to deliver the content on a Web page to a search engine in a way that is contrary to what the user was looking for.

The purpose of cloaking is to boost a website’s search engine rank for specific keywords. Cloaking takes a user to the other websites than what he expects by changing those sites’ actual content.

13. Explain about Google Fetch?

Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can also utilize Google Fetch to see whether Googlebot can access a page on your website, how it renders the web page, and whether any page sources are blocked to Googlebot.

This tool is using for the following purposes:

Troubleshooting web pages to improve the performance of SEO.

Submitting pages for indexing whenever the content is changed significantly.

14. Name a few Black Hat SEO techniques?

A few black hat SEO techniques are:

• Link Farming
• Hidden text
• Gateway or Doorway pages
• Cloaking
• Keyword Stuffing

15. How do you reduce bounce rate?

There are a few things to reduce the bounce rate.

• Focus on Attracting the Right Audience
• Reconsider Your Site Navigation
• Show Targeted Content to First Time Visitors
• Use Content Recommendations to Increase Engagement
• Be Mobile-Friendly

16. What is the difference between UI and UX?

UI – User interface design is the design of user interfaces for machines & software, such as computers. The aim of user interface design is to make the user’s interaction as efficient as possible, in terms of fulfilling user goals.

UX – User experience includes all aspects of the end user’s interaction with the organization, its products, and services.

SMM (Social Media Marketing)

1. Explain how you can boost Facebook reach?

Some of the tips to boost your reach on Facebook are:

• Buy some ads.
• Stop using third party tools.
• Grow your Facebook EdgeRank.
• Keep developing your own Website and Email list.

2. How do you stay on top of the latest trends, updates, innovations, as well as new platforms on social media?

Social media is an ever-changing landscape that needs constant and continuous learning and adaptation. Even the expert social media managers also need to improve their skills regularly. I can update myself with the following tactics:

• Make a Twitter list of influencers in the industry.
• Set up Google Alerts on terms and influencers.
• Join Groups on LinkedIn.
• Subscribe to social media blogs.
• See what’s trending on Instagram’s Explore tab.
• Listen to podcasts.
• Set up a news aggregator on Feedly.
• Attend a conference, virtually or in-person.

3. What is the most important task of a social media manager?

The essential task of any social media manager is not to get likes or shares on the posts shared. Need to engage the followers regularly. It is also necessary to make your followers feel that you are there for them and care for them. Giving them the interest to have them as a consumer will do the trick!

4. Explain how you would allocate our company’s social media budget?

When it comes to paid advertising on social media, it’s best to proceed with caution and with a particular budget in mind. Specific metrics and KPIs need to be discussed and what should go where percentage-wise. For example, a fair percentage can be allocated to Facebook Advertisements – a medium-sized organization can pay as much as $500 per month on paid ads.

5. What set of skills needed to become a Social Media Manager?

To become a Social Media Manager, a person needs to have a

• Native understanding of all social media network.
• Insights to connect corporate objectives to messaging, content and campaigns.
• In-depth knowledge to write concisely.
• Knowledge to sympathize, engage and effectively communicate with different types of people and opinions.
• Provide consumer service and handle complaints.
• In-depth understanding of the products or services the company renders.
• To intuitively know how your audience experience the brand, communicate online and how to use those opportunities.

6. Can you explain your most notable social media failure?

Almost everybody has failures in social media, some larger than others. Of course, what you need to know, is how they dealt with it. Get insight into their managing skills and how they deal with negatives by monitoring to how the issue was solved. Pay attention to what they did to assure that the failure in social media would not happen again.

7. How can you use Facebook for Conversion Measurement?

For Conversion Measurement in Facebook, I can utilize the feature “ Conversion Pixel.” It is nothing but a piece of code that you paste in your website. It will measure the conversion rate of the product or service you render.

Facebook tracks conversion for adverts that happens within 1 day, 7 days and 28 days after a person click on the advert and including for viewing an advert.

8. List out the tips to promote your content or blog on social media websites?

I can promote my content or blog on the social media website using Co-Schedule.

• Social Sharing Schedule can increase your traffic.
• Use the different title for the same blog and schedule the blog post
• Schedule posting differs for various social sites.
• Plan out your blog post promotion with a simple strategy with a simple Timeline.

9. Describe what your thoughts on Google+ are?

There are many schools of thought on this matter, and there is no right answer. As of this writing, Google+ needs to be utilized mostly for SEO purposes as well as local search results if nothing else. It’s a strange and fine line to consider this platform as a real social network – it does not appear to hold much weight. However, the added effects of using it are still powerful.

10. What is the importance of mobile marketing?

Increasing the number of mobile users drags a revolutionary trend in the marketing sector called Mobile marketing. Nowadays, a large fraction of the population accesses the internet by mobile rather than desktop or laptop. Besides, mobile’s portability feature allows a user to interact with the world through the internet from anywhere & anytime.

Another aspect of mobile marketing that can greatly benefit a business so that they can target customers by location, device, and keywords. It lets them closest to get the potential customer because they have their smartphone with them everywhere they go. Moreover, the ability to target their proximity is enormous on mobile devices. This makes mobile a robust platform to reach out to the customer and to generate web traffic, leads, and sales.

11. What are the tips to more retweets?

• Tweet at the right time
• Pin Your Tweets
• Use retweetable words
• Tweet quotes
• Speak your audience’s language
• Use Images
• Mix-Up Your Content
• Tap into Real-Time Events or Television Shows

12. Explain the elements of a viral video?

• A video should be entertaining to the heap as well as universal.
• A catchy line or phrase needs to be there to hit the viewer’s thought process positively.
• Broadcast the video to bloggers, journalists, and influencers for whom it is quite relevant.
• Determining the audience before making the content of the video.
• Preparing the first 20 seconds of a video compelling.
• Time relevance should be observed as it encourages the campaign’s viral potential.

Content Marketing

1. How to decide what topics to concentrate on and what format to use?

It is essential to know candidates’ thinking process when it comes to creating ideas or deciding which are worth pursuing. You need someone who has a plan for surfacing the best ideas rather than relying on a supervisor to instruct them what to do.

2. How Do You Combine SEO Best Practices Into Your Writing?

The SEO is no longer a “nice to have” element of a content strategy. Hiring writers who are familiar with SEO best practices and who know how to utilize keywords efficiently in their articles means your content will rank better and save your team time during the editing process. Having a contributor who submits keyword-optimized articles from the get-go will yield long-term benefits for your content’s ROI.

3. Explain What Are The Steps To Developing A Content Marketing Strategy?

First, decide who your target audience is. Develop a consumer persona to whom your content should deliver. Then, based on that persona and your company’s brand image, determine on your company’s voice, and the type of content you will be building. Your content requires being informative and valuable, as well as exciting and engaging to your target demographic. And once you start making content, constant tweaking of your strategy is in order, based on how successful each post is.

4. How Often Should I Post Fresh Content On My Site?

Fresh content should be posted no less often than two times a week. As for an upper limit, there is none – studies seem to the point that posting once a day (or) even various times a day, is a beneficial way to drive traffic to a site. It’s just a matter of concluding how much time and effort you can devote to building content. Google is known to provide more influence to websites that update their data on a regular basis.

5. How Can I Include Big Content In My Content Marketing Plan?

Big content, such as that included in white papers and ebooks, is an essential part of any content marketing strategy. Not only does it show to your audience that you are enough of a specialist in your field to be ready to write an entire ebook or white paper about a subject, as exposed to writing only short and simple blog posts. But it additionally gives you a tool for attracting email subscribers. By providing a piece of big content as an incentive to join your email list, you guarantee that you have access to an audience interested in your content and your company.

6. Is Long-form Or Short-form Content Better?

Some studies seem to recommend that short and sweet is best – that customers need to skim a short blog and be ready to know the message quickly. Other research reveals that long, in-depth, detailed posts are best at converting.

7. How Do I Get People To Read My Content?

Promoting your content by email and social media is vital, but a miserable title can stall even the best promotion efforts. Make sure that your content headline should be interesting and informative. It should convey an idea of what the content contains, while including hooking people’s interest.

8. How important is to share the content on social media?

Sharing our content on social media is not important, it’s essential. By putting the focus on sharing quality content, a business can accomplish greater things. The success of such a digital marketing campaign is exactly tied to the kind of social media activity a business chooses to engage in. Furthermore, social media marketing is much more than focusing on and driving for likes, shares, engagement, and retweets. It helps to connect the audience with a brand and it also increases the conversion opportunities.

9. How to make your writing more SEO-friendly?

Writing SEO friendly content is always interesting and requires highly specialized skills. With the advent of the internet and search engines, we also require to consider SEO when writing content for web pages and blog posts.

To make the content more SEO-friendly, we need to follow these important factors:

• Initially, we need to take extensive keywords research.
• Our content should have easy readability and long-tail keywords.
• Our content should have shorter paragraphs along with descriptive headlines.
• Include keywords we have already researched for the topic.
• Optimize H tags with keywords.
• Add transition words in our content.
• Mind our Word Count.
• Include stats and quotes from credible sources.
• Write for Mobile-First Indexing.
• Consider optimizing our content for Voice Search.
• Don’t use the copy contents.
• Avoid keyword stuffing.

Search Engine Marketing (SEM) – PPC & Google Ads

1. Explain how does Ad rank impact Cost-Per-Click?

The Ad rank plays a massive role in defining the actual cost-per-click that your opponents pay when someone clicks on their advertisement. Your CPC can be calculated by the following method

Your Price = The ad rank of the person below your quality score + $0.01

2. Explain about the conversion optimizer in Google Adwords?

Conversion Optimizer is a tool used by Adwords for bid manipulation. It determines which clicks on the advertisement will be valuable. Besides, it can encourage you to return maximum on your investment.

3. Can you mention which options can’t be changed after creating an account in Google AdWords?

After creating account Currency and Time Zone, cannot be changed.

4. Explain how you can improve conversion rates?

By creating the advertisement that matches appropriately with keywords and creates tightly themed ad groups, you can target users to the campaign that benefits in conversions.

5. Explain about Google Ad API?

Google Ad API is designed for representing large, tech-savvy advertisers and third parties. It also enables developers to build an application that directly interacts with Google Adwords server.

6. What are the hallmarks of a good PPC landing page?

The hallmarks of a better PPC landing page considers the following aspects:

• An attractive and powerful headline.
• A supportive tagline.
• Trust symbols.
• A list of advantages.
• A clear CTA (call to action).
• A lead capture form.
• Use an image showing the context of use or a graphic that appeal to the visitors’ emotional side.

7. How to track conversions in Google AdWords?

In Google AdWords, conversion tracking can be done by:

• Allowing your ads rotation setting to optimize for clicks. It means Google AdWords will help the ads it feels are expected to be clicked.
• View-through conversions window option tracks when a person sees your advertisement but doesn’t click it.
• Tracking purchases by involving basic tracking code given by Google AdWords and modifying it with an additional code unique to your particular e-commerce platform.
• A person can know when consumers click on their advertisement for the first time and how frequently they viewed your ad before converting by accessing search funnels inside tools and analysis.

8. Differentiate Google Attribution and Google Attribution 360?

To fulfill advertisers’ want to analyze their campaigns, Google introduced Google Attribution. It also includes most advanced machine learning that lets marketers measure the impact of their marketing campaigns on various devices and marketing channels.

Google Attribution 360 is the updated version of Google Attribution. It also combines Google Analytics, DoubleClick Bid Manager, DoubleClick Campaign Manager, and DoubleClick Search to let you get all your marketing event data within 48 hours.

9. What are the PLA Ads?

PLA stands for product listing ads. This advertisement strategy is utilized to advertise products ads on Google search and partners. This campaign is also called as Shopping campaign mostly done by E-commerce websites.

10. Explain how do you write a great Call To Action?

Generally, Call To Action needs to be quite simple and very clear. Here are the essential tips to create a perfect and attractive call to action.

• Use a strong command verb to start your CTA.
• Make your button text large and legible.
• Try using the first person.
• Use words that provoke emotion or enthusiasm.
• Create urgency.
• Keep it short.

11. Can you mention some of the automatic bidding strategies?

The various automatic bidding strategies in Google Ads are:

Improve CPC: This bidding method automatically adjusts bids to increase conversions.

Maximize clicks: It is a method of automatically managing a bid to get more likes as per the budget.

Target out ranking share: This bid will outrank a domain.

Target search page location: It will improve the possibility of ad display at the top of the SERP.

Target CPA:  It will try to get the highest conversions as per the target CPA.

12. Can you tell us how many keywords should I have per Ad group?

The best rule of thumb is to utilize no more than 20 keywords per Ad group. Sometimes you can get away with utilizing a few more, but exceeding a 20 keyword limit is a sign that your ad copy is not matching the keyword being searched as closely as it could.

13. What is the maximum length of destination url in Google Ads?

The maximum length of a destination URL is – 1024 characters.

Email Marketing

1. List The Laws Of Email Marketing?

It’s good to email people you know. However, some email lists might include people from bought lists or lead gen services (which you should avoid). We don’t recommend buying lists because there are laws in place to protect people from receiving certain types of offered communications.

2. How To Grow Email Subscriber List?

The Email marketing is only as successful as the email list. An extensive email list does not automatically equal success, though so make sure that you are growing your list with the right people. If they are not actively involved with you, your email marketing works will be for naught.

3. Explain about Wrap-up?

Many variables affect the success or failure of your email marketing program. While it’s nice to know some of the industry standards and best practices for email marketing, the most significant takeaway is that everyone’s stats will be changed as a result of these variables.

4. What Are The Types Of Email Marketing?

Email marketing is directly marketing by utilizing electronic mail as the communication medium for commercial marketing or advertising to a group of people at a time. This digital marketing strategy works by utilizing emails to send an advertisement, request business or request sales or donations and any form of email communication that is meant to build consumer interest, loyalty and expanding the current customer base. Almost, it mainly aims at encouraging ‘repeat business’.

5. Explain about Can-spam Act?

The CAN-SPAM Act spells out the laws for email marketers, whether their intentions are good or bad. If you are sending emails for commercial use, you need to do the following:

• Unsubscribe someone when they request it, and do it on time.
• If sending for commercial uses, you have to include a physical address.
• While not explicitly banned, sending to people who have not opted in is discouraged.

6. How Many Emails Should I Send To My Customers?

If you need to keep your name in front of someone, sending emails once a month would be fine. You can also increase the frequency of sending emails but you ought to have a tight check over open and unsubscribe rates. If you see a decline in your engagement, you have to decrease your mail sending frequency.

7. Explain about Email Deliverability?

Email deliverability is the ability to send emails to subscribers’ inboxes. Email deliverability rate (or acceptance rate) can be understood as the success rate of getting an email delivered to the email address of your target audience. The formula to calculate Email Deliverability: Number of Emails Delivered/ Number of Emails Sent.

8. What are the Advantages and Disadvantages of Email Marketing?

Advantages of Email Marketing:

• Wider audience base to target.
• Internet users regularly check emails.
• If planned immaculately returns on investment can be quite massive.
• Email is the most basic and popular service of internet and thus most people are familiar with it.

Disadvantages of Email Marketing:

• Filtering lets a large number of emails become undelivered.
• Spamming may cause legal action and can also cause inconvenience to target customers.
• Have to be accurately planned because even a simple factor can let an Email become undelivered out.

9. What is a good email open rate?

A good email open rate is determined to take into consideration the emails are received and read by the recipient. The variety of excellent email open rate is between 15 to 25 percent for marketing emails.

10. Explain the difference between hard and soft bounce email?

Hard Bounce:

The hard bounce is an email message with a permanent delivery failure. It could be due to the incorrect or invalid email address, old domain, etc.

Soft Bounce:

The Soft bounce is an email with a temporary delivery failure. It could be due to a temporary problem with the recipients’ server like the full mailbox, typed incorrect email address, etc.

I hope these digital marketing interview questions and answers will help to prepare for the interview.

Let me know your queries in the comments and do share on social channels.

All the very best!