You seem to be the new digital marketing kid in town. I Welcome you and bon voyage on the new exploration. Let me assist you to take flight.

To start with, let me tell you something about digital marketing. Digital marketing denotes any kind of marketing that is done online, using digital mediums in order to convey information.

For example businesses both big and small, leverage their business motives through mediums such as Google search, blogs, email, websites and social media. They use them in order to reach their existing as well as new customers.

If you are a bit worried about your future job security in digital marketing, you know what? there are three reasons that I can cite from my side about the scope of digital marketing, like,

• More netizens – much scope of doing easy digital marketing,
• Another reason is, the use of digital marketing even by small companies and
• You will be surprised to know that in the year 2017 alone, 8 lakh jobs were available in the field of digital marketing in India and this is expected to increase in the near future.

Now that I have carefully calculated on some of the valuables regarding digital marketing, we can move on to the interview part.

I will sail you through the examination part that is simply called interview.

It is not rocket science or a 24 hours surgery that will be performed on you. Many have gone through the same process before you and have cracked it.

Top Guidance Resources To Brave up For Your Digital Marketing Interview And Crack It.

Your Preparation Should Be Based On Your Level Of Experience

When it comes to digital marketing interview, the traditional methods of interviewing always doesn’t apply fully.

The guidance that I intend to give is based on, at which level you stand.

If you are an experienced person, you have to validate your command on the digital marketing skills by citing samples of your past work experience in the field.

If you are a fresher, your skills regarding articulation, communication skills, and confidence level will be assessed.

Have a fully Informative, Readable and Self-explanatory CV

Going through your CV should make the interviewer catch a glimpse of who you are when it comes to your interests in the field of digital marketing. This forms the basics to start the conversation in the interview.

Scribble some of your digital marketing-oriented qualifications, skills, and achievements on your CV. Let your CV be prepared in such a way that it is digital marketing-centric. I know that your head is reeling! To put it in simple terms prepare a digital marketing CV.

You can develop your own killer CV by going through examples found on these websites:

• How to Write a Digital Marketing Resume: From Basics to Advanced
• 10 Best Digital Marketing CV Examples & Templates
• The Digital Marketing CV of Every Recruiter’s Dreams
• How To Writing A Marketing Resume Hiring Managers Will Notice

By the time you go through the above links, you would have finished creating a digital marketing resume.

Make sure, you tailor your skills and experiences in the CV to the specific digital marketing role that you are interested in. During the interview, talk a lot more about your CV than what is written in it.

Research is Key

I know that it is again a big word. Don’t be scared! This is similar to you going through the specifications of a smart-phone before you could buy it from the mobile store.

Believe me, you can just sail through this process by taking on a supervisory kind of role and examining what on earth this company is all about. What to look into now,

• Go to the company’s web page and skim through details such as its products, services, culture and other general information about the company.
• Stretch yourself a little bit and relax by going through details about the company’s, conferences and speeches, workshops, powerpoint presentations etc. on YouTube.
• Get periodic Google Alerts on the articles and discussions published, pertaining to the specific company through email.
• Research on the company’s annual data report, target audience, revenues earned per year, their roles in the specific industry, latest news feed and their competitors.
• Hover your eyes a little bit on what the company’s marketing strategy is , what their brands want to achieve, their marketing materials, including, contents, case studies, SEO strategy, ads, copies, webinars etc.
• Peep into the company’s online marketing activities and marketing strategy points, especially through its various social media channels.
• If you are an experienced person, try to analyze how your expertise will fit their requirements.

I know the above exercises must have been a little back-breaking but you have a small reward, and that is, this research will make you get on with many questions in the interview.

You can also begin suggesting ways in which you can help the company in its on-going marketing strategy.

Craft Your Personal Success Stories Based On Specifics (I mean titbit stories)

Come up with your own personal story which involves two things,

1.Think about yourself, in terms of who you are and what you are capable of.

Give instances of stories were you had to face a daunting task and finally discovered that you were able to solve it on your own.

Weave your personal talents and creativity into possible avenues of achievement that will be helpful in your career.

2.Another simple way of personalizing your success story is by going through the job description in detail, point by point, and citing a valid experience or event in your life matching the specific job descriptions.

Every achievement of yours can be translated into Key Performance Indicators (KPI).

Believe me, instead of making the whole thing into a serious discourse, the interviewers will be excited to listen to stories. Tell them in ample.

Be Assertive About Your Passion For The Job

Your passion for the job will be a key factor that the panel will be examining.

You have to show the same passion for anything else that you would have. Like, I have passion towards, writing and talking about digital marketing, sharing marketing ideas, attending marketing events and traveling extensively.

You can demonstrate your passion through the following,

• Create a blog through WordPress, Weebly, Blogger etc
• Contribute to community chats such as Quora and Google Communities  
• Have a professional LinkedIn profile
• Comment extensively on worthwhile topics through Facebook and Twitter

Prepare Yourself To Answer Few Generic And Basic Industry-Oriented Questions

Now comes the question and answer sections. Sounds a bit schoolish. But it is always good to go back to the basics.

In most of the interviews, the questions are basically stereotypical in nature. The same type of questions makes rounds in most of the companies.

Have a look at the following essentials as your vital referral

Digital Marketing Interview Questions For Freshers and Experienced Candidates. Hope you will do your homework.

Beef Up Your Online Presence

In the present era of hiring, employers may tend to look at your social media networks.

This means that if you had posted a party hangout photo on Facebook or a poorly thought of tweet, will be all it takes to deprive you of the chance of getting a job.

You have to create a brand for yourself online. Go ahead and prove that you can market yourself. Otherwise, it will be difficult for you to prove that you can market the company’s brand.

Trade your skills and gain a potential following through popular social networking sites such as LinkedIn, that specifically caters to business and entrepreneurial needs.

Try to be hyper-active in most of the social networking sites by posting comments, sharing etc..

Ready your Facebook and Twitter pages sound good for the employers, even before you apply to the company, by following the below,

• Discrete Tips- Go to your Facebook privacy settings and make adjustments in such a way that apart from your name and location other details are not visible to your non-friends. Also, go to your Twitter account and delete tweets that could damage your reputation before going for the interview.

I know that you will be good in doing this. Save your good name.

Exemplify And Demonstrate Your Hands On Experience

As the saying goes, “Experience Matters”. Apart from hiring people with good qualification and skills, companies prefer experienced people.

Your hands-on-experience should enable you to cite a challenging scenario during your past work experience in a company and your state of readiness to tackle the given situation with intelligible know-how.

Such problem-solving tactics often tends to save the company’s face during challenging times.

Have Knowledge Regarding Latest Digital Marketing Trends And Different Perspectives Of Digital Marketing.

In digital marketing, understanding social media or having social media marketing skills is very important.

It is important you know certain digital marketing trends and fundamentals as mentioned below, before heading for the interview.

• Have a knowledge of how surveys are done. This includes, Google algorithms and its impacts, Think With Google: Marketer’s Almanac, American FactFinder, County Business Patterns, Business Dynamics Statistics, Survata, FedStats, Neilson MyBestSegments, SurveyMonkey, Typeform and Loop 11
• Different segmentation techniques and their relevance in building brands and customers.
• Important KPIs and metrics in digital marketing
• Your understanding of digital media and execution, including search, developing content and display
• Your knowledge regarding the brand world and brand platform.
• Try out few online digital marketing certifications with, HubSpot, Simplilearn, Coursera or Lynda

HubSpot’s courses and certifications:

HubSpot provides free tools and certifications on the following,

Simplilearn:

Simplilearn offers Digital Marketing Certified Associate Course that helps you to master the various disciplines in Digital Marketing which includes, SEO, social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.

Coursera:

Coursera offers a comprehensive course in digital marketing that deals with topics such as digital marketing analytics, SEO, SMM and 3D Printing.

Lynda:

Lynda offers various courses in Digital Marketing that includes, content strategist, content marketer, SEO Expert, Social Media Marketer, Online Marketing Manager and many more.

Seems like an ocean which will have water in it always. Yes, in digital marketing you have a huge scope where the sun will never go down.

Also, understanding digital marketing trends and perspectives at a macro and micro level are very essential.

You need to have a background knowledge about consumer trends for a given product category, areas of opportunity, factors influencing growth, skills required to enable growth and vital tools and technologies that will cause the effect.

Have Adequate Knowledge About The End-User

You can develop a consumer profile in order to talk about customers and market segments. Talk about product needs based on customer’s choice and specifications.

Digital marketing is all about fulfilling user needs.

Have these tags fixed in your mind, “please the customers”; “satisfy the customers” or “customer satisfaction”; “delivering your needs” or knowing your needs” and the like. The end-user should be your priority.

Ensure Having The Required Expertise And Profile Fitness

Companies are keen on your knowledge regarding the subject and how it can be applied to fulfill the company’s requirements. This brings into focus are, both your creativity and analytical skills. Have clarity on,

• Numbers, scenario-based answers and case studies
• Your use of social media tools
• Metrics that matter to you

Draw A Cognizance Regarding Your Values And Its Coherence With The Motives Of The Company

Be clear about who you are and your personality.

This will enable you to communicate efficiently in the interview. Be bold to share your strengths and weakness before the panel.

Have full clarity as to why you want the position you are longing for and how you are the best fit for the role. Examine how your values will be of use to the company.

Don’t forget that you are a unique person with distinct traits. Bring out your vocation.

Follow Eminent Industry Leaders, Experts, and Their Blogs

Some of the useful links and blogs you can keep track of are,

• HubSpot
• Moz
• Web Marketing Academy
• Social Media Examiner
• Search Engine Land
• Neil Patel Blog

And also be familiar with, OME Meetups, Mozcon, SES, Pub con, SMX.

Be attached to key leaders in the market, in order to strengthen your stand and credibility in the field. Read them and their writings.

Don’t Forget The “Default” Rules Of An Interview

“Dress Up To The Occasion”- The custom manners,

Just like any other interview, the traditional or the classic interview disciplines applies to the digital marketing interview as well. They are,

• Greet the panel politely and make your first best impression
• Your dressing style reflects how seriously you consider the profession
• Be on time for the interview and bring extra copies of your CV and references
• Don’t slouch, squirm, chew gum or mumble during the interview session. Maintain the right posture, eye contact and listen keenly.

Before, closing this page here is a tidbit of the above discussion regarding preparation for a digital marketing interview.

• Affirm your interest in a digital marketing job
• Prove your skills as a digital marketer
• Be a learner
• Take initiatives
• Be a team player
• Exhibit your problem-solving skills
• Be ready to work under pressure
• Have a LinkedIn account and update it
• Be active on as much as social media networks possible
• Have a blog account on WordPress, Weebly etc., and keep posting new articles
• Have a knowledge about digital media in general and be specific about its trends
• Follow digital media experts and leaders
• Try to catch up with a meet-up related to the industry
• Have clarity on lessons learned from your past experiences in the industry
• Have knowledge on budgeting
• Know about the company you are applying for
• Match your values and the motives of the company
• Upload any of your presentations on SlideShare and Prezi
• Define your strengths in digital marketing

Finally, your preparation is done. Now, stay relaxed because having followed the above instructions, you can be completely sure that you will crack your digital marketing interview. Best Of Hopes!