Whether you are digging through data or fine-tuning your social media presence, it only depends on the right digital marketing tools to save time and maintain your stability.

Nowadays, there are a lot of digital marketing tools available in the market, and there are loads more which get added every day.

Every new tool needs an investment of your time and money.

With the increase in digital marketing strategies and a decrease in the marketing budget, choosing a best digital marketing tool becomes a big challenge.

I have gathered a comprehensive list of best digital marketing tools which is helping professionals to achieve their goals and scale your digital marketing efforts.

Best Digital Marketing Tools for 2024

I have separated the digital marketing tools list to help you scan the article faster

 

Search Engine Optimization[SEO] Tools

When it comes to digital marketing tools, Search Engine Optimization[SEO] is where most of us require some significant help. There are a large number of tools out there to help simplify the ever-complicated world of SEO.

1. Moz

Moz offers two key products to clients: Moz Pro and Moz Local. The Moz Pro product assists with the classic SEO practices, like monitoring link building efforts, tracking rankings, and informing content marketing campaigns. The Moz Local assists businesses to increase their local SEO listings. All you require to do is enter your business’s location information, and Moz goes to work making you listed.

Try Moz

2. SEMrush

SEMRush has a bunches of built-in digital marketing tools which assist both paid search specialists and SEO experts to track and enhance their search rankings. One key use of SEMRush is to track your competitors. You can utilize the tools to get your competitor’s backlinks, monitor their variations in ranking and handle a full competitive analysis.

Try SEMrush

3. BuzzStream

BuzzStream is web-based software which assists the world’s best digital marketers to promote their products, services, and content to build links and brands. This is one of the best digital marketing tools to research influencers, contact, and outreach to them in a personalized & effective manner and maintain your relationships with them.

Try BuzzStream

4. Netpeak Spider

Netpeak Spider is a desktop tool the crawls a website or a list of URLs like search spiders do and provides a complete analysis of websites’ performance. You can use the tool to figure out if your website has any broken pages, images or links, bad redirects, problems with robots.txt file, and many more. Fixing these errors boosts the website’s ranking for search marketers.

Try Netpeak Spider

5. Screaming Frog

Screaming Frog is a spider tool which can quickly crawl your websites, lists of sites to provide you a complete analysis of their performance. You can utilize the tool to find out if you have any broken pages, broken links, bad redirects and more. Fixing most of these errors and issues is a quick win for search marketers.

Try Screaming Frog

6. UberSuggest

Ubersuggest assists you to create keyword ideas for your SEO, content marketing strategy and production. You will get thousands of keyword ideas in a minute with this amazing keyword suggestion tool.

Try UberSuggest

7. Google Keyword Planner

Keyword Planner is a free Google AdWords tool can help identify a wide range of keywords and associated data for uses in your AdWords campaigns as well as content marketing and SEO.

Try Google Keyword Planner

8. Ahrefs

Perform competitive backlinks analysis with the largest and the freshest index of live links. The index is updated every 15 minutes.

Try Ahrefs

9. BuzzSumo

BuzzSumo assists you to analyze which content plays best for any topic or competitor. It helps to find the key influencers to promote your content.

Try BuzzSumo

10. Moz Open Site Explorer

You can use OpenSiteExplorer to perform competitive link research, explore backlinks, identify top pages, anchor text, and more for free.

Try Moz Open Site Explorer

11. Link Assistant

Link Assistant is a cost-effective tool which a segment of the SEO PowerSuite. It can assist you with your link partner set-up and management. Link Assistant offers the following tools inside their Power Suite: Rank Tracker, WebSite Auditor, SEO SpyGlass, and Link Assistant.

Try Link Assistant

12. WooRank

WooRank is an SEO audit and website analysis tool. It helps you to keep website on top of the game by powerful & effective features like competitive analysis, track your keywords, marketing checklist, etc. Besides, they extract insights and provide guidance on how you can enhance your website by tracking and measuring its SEO.

Try WooRank

13. Cognitive SEO

CognitiveSEO is a comprehensive digital marketing tool which gives a unique analysis process that delivers content audit, rank tracking, and backlink analysis for each website. Besides, this tool is especially interesting for the SEO or marketing agencies out there.

Try Cognitive SEO

Social Media Marketing[SMM] Tools

The power of social media websites goes far beyond organic reach. These social media marketing platforms can get your brand in front of large groups of active users that you would otherwise be inadequate to reach.

14. HootSuite

HootSuite is one of the best social media marketing tools. And it offers a simple way to schedule social media posts and check all of your social media accounts in a single dashboard. You can set up “streams” for the scheduled messages, messages, mentions, posts, and more. You can also assign a comment to a team member for them to answer later.

Try HootSuite

15. Sprout Social

Sprout is a social media management platform for business which makes it easy for brands to engage with current customers and engaged customers effectively. I believe Sprout’s features can speak for themselves–request a demo today!

Try Sprout Social

16. MeetEdgar

MeetEdgar is one of the best online marketing tools for quality content. Add tweets, Facebook posts, and LinkedIn updates to your “library,” divided into as many categories as you need. Then you can set a calendar to schedule each category to post to a chosen social media account at a defined time.

Try MeetEdgar

17. Wyng

Wyng is a well-known social media marketing platform with a focus on getting engagement into hashtag campaigns, user-generated content, contests, referral programs, quizzes, etc. They are focused on transforming the process that global brands engage and convert today’s mobile and social consumers. Besides, their platform owns a built-in analytics dashboard which controls the performance of any provided campaign.

Try Wyng

18. Woobox

Woobox is a social engagement platform, and it is likely similar to Wyng. The platform is possibly best known as a turnkey solution for managing social giveaways and competitions, Instagram contests in particular. WooBox takes many of the legwork out of driving a contest or giveaway through social.

Try WooBox

19. Buffer

Buffer is an inherent social media management tool which is trusted by more than 5,000,000 brands, companies, businesses, and professionals to help drive social media results. It also makes it easier for people to read and share information on a different kind of social networks.

Try Buffer

20. Mention

Mention is a perfect social media and web monitoring tool that assists brands to track the most crucial & relevant conversations about their competitors, brand, and industry online. It also gives real-time alerts for a organizations’ keyword and enables users to observe millions of sources in real time.

Try Mention

21. Nanigans

Nanigans is a multichannel advertising software with importance on Facebook marketing. Its software has a way to the Facebook Exchange (FBX) for retargeting and plenty of other tools that get targeting more effective. Beyond Facebook remarketing, the platform owns features focused on Twitter ads and Instagram growth too.

Try Nanigans

22. Facebook’s Power Editor

Facebook power editor is a useful tool for creating and running hyper-specific advertising campaigns. Facebook is continually improving its ad platform, and it releases new targeting and budgeting features for the users. For digital marketers just starting on the paid social front, this is simply one of the best digital marketing tools with no third-party fee to make and run your advertisements.

Try Facebook’s Power Editor

23. Twitter Native Platform

Twitter is another crucial network brands should think pay to advertise on. It has some excellent features for targeting, with segmentation functionality. It involves the ability to focus specific keywords so that whenever someone Tweets out, or engages with a Tweet, utilizing that key phrase they will be targeted. The platform is particularly useful when targeting mobile users, as 86% of Twitter’s ad income came from mobile in 2015.

Try Twitter Native Platform

24. Data Scraper

Data Scraper is a data extraction tool which allows you to scrape any HTML web page. It extracts data out of HTML web pages and imports it into Microsoft Excel spreadsheets. With this tool, you can scrape and download any sort of data from a website. Besides, you can extract tables and lists from any web page and upload them to Microsoft Excel or Google Sheets.

Try Data Scraper

Content Marketing Tools

Digital Marketers continually need to fill their content calendars if to keep up with the competition as well as reach most their audience as potential. But, we don’t always have the time to put together something different for every single post we create.

25. HubSpot

HubSpot is a great digital marketing tool which was founded in 2006. The company really got fire when the content marketing revolution started. While HubSpot is utilized by content marketers of all skill and experience levels, I always recommend that beginners become familiar with its several tools. When you implement HubSpot early on, it can continue to serve well into the future.

Try HubSpot

26. Curata

The Curata Content Marketing Platform is one of the most robust tools out there. It is designed for beginners, advanced marketing professionals and everyone in mid on digital marketing. With a tagline like this – Data-driven Content Marketing at Scale – you can be sure about what you will get in return for your time and money.

Try Curata

27. Feedly

Feedly is a best content marketing tool which provides essential features for enhancing your content marketing strategy. With Feedly you can choose all of the various blogs, publications, and topics that you are interested in; meanwhile, the platform aggregates all of the recent content from those websites into a feed you can monitor.

Try Feedly

28. Scoop.it

Scoop.it is an excellent content marketing tool for quickly finding and sharing unique, relevant content to your blogs, social networks and more. With Scoop.it you can get months worth of high in no time flat.

Try Scoop.it

29. Kapost

Kapost is a platform that brings into account every step of the content marketing cycle. One incredible function is the capability to assign different pieces of content different buyer personas. It shows which stages of the content marketing cycle your prospects are most suitable to convert on.

Try Kapost

30. Canva

Canva is a free and web-based design tool. You can utilize this tool to create unique images and share on your blogs, social networks and beyond. You can use Canva to create different images from scratch or to polish up some photos that you already have on hand. It also allows you to create stylish, striking visuals for social media posts with a single drag-and-drop interface.

Try Canva

31. Rocketium

Rocketium is an online video platform for advertisers, social media marketers, journalists & content marketers. It also offers agencies, news and media companies, small businesses, nonprofits a cloud-based platform to create videos at scale.

Try Rocketium

32. Visual.ly

Visually is the content creation platform that allows businesses to connect with their audiences through premium visual content. If you do not have the time or artistic flair to design your own pieces of content, then you can utilize Visual.ly. The website accredits a flat rate for all type of project, which covers e-books, video, and Infographics.

Try Visual.ly

33. DrumpUP

DrumUp is a content marketing and social media marketing tool that doubles-up as a social media post scheduling app (for Twitter, Facebook, Instagram, and LinkedIn). Moreover, it helps you find content topics that your target audience would appreciate. Besides, it works as a content research tool, schedules curated content over various social accounts & provides in-depth learning about your social media strategy.

Try DrumpUP

34. Bannersnack

Bannersnack is a cloud-based banner maker app that arrives with a plenty of features that enable users to design banner ads, manage & implement banner advertising campaigns across various online channels. It also allows users to create custom ads or utilize images from their group of images captured by professionals.

Try Bannersnack

Website Analytics Tools

35. Google Analytics

Google Analytics is the golden standard for most websites on these days. It has sophisticated analytics that scattered light on a type of your website information, including

• How many are visiting your website.
• From which source visitors visit your website.
• How your visitors make their way into sales funnel.
• what they do on your site in real-time.

Try Google Analytics

36. Kissmetrics

Kissmetrics gives analytics tools that assist you to increase conversions over your entire website. This platform tracks your website visitors during their entire conversion journey and provides you with reports on all part of the funnel. This also helps you fine-tune your conversion process as a whole to grow sales and revenue.

Try Kissmetrics

37. Woopra

Woopra is an analytics platform that’s tailored for eCommerce businesses. It analyzes every step of your website’s checkout process to identify where the visitors are dropping off and which traffic source is the most valuable regarding checkout success.

Try Woopra

38. Adobe Analytics

Adobe provides an enterprise-level analytics solution for companies who want to gather in-depth analytics on their website data and performance. This platform has cross-channel attribution functions, predictive intelligence, and 360-degree customer analysis which enable you to perceive and acknowledge to clients actions in real time.

Try Adobe Analytics

Email Marketing Tools

39. Marketo

If you have tinkered with some email platforms and seem ready to take it to a more advanced level, Marketo could be the right solution for you. Although email is an enormous facet of its business, it is by no means the just part of the tool. This makes Marketo is perfect for those in search of all “all-in-one” tool for their marketing stockpile. Marketo highlights automation as part of its suite of digital marketing tools, with email marketing as a significant part of that puzzle.

Try Marketo

40. MailChimp

MailChimp is a marketing platform for small businesses. It describes an absolute giant within the email marketing space, with above 250 billion emails sent by its users last year. The beauty of MailChimp is the platform’s usability and sliding price tag based on the size of your email list. Especially, their “forever free” plan is ideal for smaller marketers looking for an introduction to email marketing. If you are new to digital marketing tools or email in general, MailChimp serves an excellent starting point.

Try MailChimp

41. GetResponse

GetResponse’s unique email marketing platform emphasizes the growing trend of automation. This solution examines particular trends and behaviors from your list to trigger explicit messages and autoresponders directly. The result is a smarter email marketing presence and a more dedicated list.

Try GetResponse

42. AWeber

AWeber is one of the most successful email marketing service providers in the world. They give a wide range of tools for small and medium-sized businesses to handle their email marketing.

Try AWeber

43. Emma

Emma—which is really an abbreviation for email marketing—is a robust platform that backs up its great features with an unusually hands-on customer service team. It has all of the tools that you want to start building and testing your own email marketing campaigns.

Try Emma

44. ConvertKit

ConvertKit is a sophisticated email marketing platform for professional marketers, authors, bloggers. It is much easy to use and extraordinarily powerful. Convertkit also enables you to offer content upgrades and reasons with email signup forms easily. This tool also comes with easy to operate auto-responders allowing you to send drip emails.

Try ConvertKit

45. SmartMail

SmartMail is a triggered email automation solution that tracks behavioral and lifecycle markers. It also helps personalize individual user experiences to win back and onboard clients and increase average revenue per visitor using predictive automation. The platform supports companies identify potential clients in real-time and re-market to them with personalized product recommendations.

Try SmartMail

46. MailShake

MailShake is an effective email outreach tool providing all the rough power you want to size white hat linking building. It enables you to send personalized cold emails, right from your personal email. Besides, it is a simplistic solution for cold emails, with sending controls, proven templates, automatic follow-ups, etc.

Try MailShake

47. HeadReach

HeadReach is an online prospecting tool created to help marketing, sales, and data research people get the essential business contacts. It benefits you find the right decision makers and their emails without wasting hours using a plenty of various email finding tools. Its advanced search assists you to find great prospects and save up to 20 minutes per search. Moreover, it provides only up-to-date data.

Try HeadReach

48. Pitch Box

Pitchbox is an outreach tool for SEO professionals, bloggers, and public relations pros of all kinds. It helps you to find, connect, and build relationships with targeted bloggers, marketing and PR opportunities, and influencers in your field. It also lets marketers focus on outreach and relationship building, as engaged to prospecting and data entry.

Try PitchBox

Affiliate Marketing Tools

49. VigLink

VigLink is one of the great tools for digital marketing which specializes in affiliate marketing. The website has a large database of content given by publishers which they scan in real-time and add links to related keywords they find. The method of this type of contextual advertising makes it easier to make trades.

Try VigLink

50. Rakuten Affiliate Network

Rakuten is similar to VigLink, except that it advocates long-term relationships between brands and their affiliate. Long-term relationships with your partners help to create trust and knowledge of your product, which in turn makes it much easier for those individuals to sell it.

Try Rakuten Affiliate Network

51. CJ Affiliate

CJ is one of the most popular choices for advertisers looking to get their product chosen and sold by publishers. It has one of the most widespread networks of bloggers, and its self-service platform gives it easy to compare your affiliate marketing efforts.

Try CJ Affiliate

Website Testing Tools

52. Optimizely

Optimizely blends tools for visual creation and robust targeting into its platform, making it comfortable to quickly create and target tests to the individual groups of users. The company also has a terrible amount of partners to make it easier to centralize clients data for your various tests.

Try Optimizely

53. Oracle Maxymiser

Maxymiser is one of the top digital marketing tools which goes far beyond the realm of landing page testing. This enterprise-level software solution was established to test various aspects of any given site and to run several different tests simultaneously. Maxymiser also allows you to segment site you want to send to each test, creating a more catered experience for your website visitors.

Try Oracle Maxymiser

54. Unbounce

Unbounce is an astonishing tool for directly building, tweaking and publishing new landing pages to test. One of the most amazing features of Unbounce is how easy it is to use the platform to create brand new pages.

Try Unbounce

55. Hotjar

Hotjar’s platform provides a real-time visual record of your user’s actions and behaviors on-site. In heatmaps that clue you in on where people are not clicking to actual video recordings of your visitor’s journey, you can see what requires to be optimized rather than second-guess.

Try Hotjar

56. Visual Website Optimizer (VWO)

Visual Website Optimizer(VWO) is a significant testing and optimization tool which enables analysts, marketers, and product managers to create A/B tests and geo-behavioral targeting campaigns. It is also associated with a robust analytics platform; so you can instantly see which version of your site is the clear winner regarding the clicks and conversions.

Try Visual Website Optimizer

Programmatic Advertising Tools

Programmatic advertising points to the use of software to automate and schedule the purchase of media from both online and offline channels. In other words, ads are bought and advertised automatically based on data. Two of the most significant benefits of utilizing programmatic media buying solutions is you can reduce the time you spend getting the best networks to advertise.

57. Rocket Fuel

Rocket Fuel is a famous online marketing tool with a feature called “Moment Scoring.” It evaluates anonymous user data to determine how likely someone is to respond to your ads and then uses that information to choose when and where to serve your ads. It also offers both a self-service platform and managed services.

Try Rocket Fuel

58. ChoiceStream

ChoiceStream’s technology can process a bunch of audience data and discover which of it is useful knowledge for brands. It uses that information to target ads to your audiences, increasing the relevance of your advertisement to your targets.

Try ChoiceStream

59. Simpli.fi

Simpli.fi is an extensive RTB platform developed for localized campaigns. It is a demand-side platform transforming unstructured data elements to essential factors that help in decision making. This indicates that–unlike any other tools on the market–Simpli.fi does not require to depends on pre-made audience sections to classify audience data.

Try Simpli.fi

Video Hosting Sites

60. Wistia

Wistia is the reliable video platform for both small and large-scale businesses. This platform is amazing for brands looking to host, customize and share videos over the web. Wistia has the ability to add a custom CTA at the end of all individual video and making it easy to turn viewers to specific pages.

Try Wistia

61. Vimeo

Vimeo is a well-known online marketing tool. There are above 35 million people and businesses that believe Vimeo to host their high-definition, ad-free videos. In Vimeo, the primary concept is to allow everyone to host some of their high-quality videos on the website, whereby turning viewers who are watching for visually stunning videos.

Try Vimeo

These are the most effective & sophisticated digital marketing tools for different objectives of your promotion campaign.

Although, some tools are great for your business and some might be useless. It all depends on your niche and audience. So before you make any decisions, take your time to make a proper research.

Besides, don’t forget that various solution providers offer a trial or free versions of their software so you can quickly test them before making any investments.

Missed any useful digital marketing tools? Let me know in the comments.