Is your website underperforming in terms of conversions? Are you experiencing severe abandonment issues despite all the money, time and effort you’ve invested in developing your web page? Well, it’s not the end of the world yet because I’ve compiled a short list of the most common mistakes that we make when trying to get high conversions, as well as tips on how to rectify them.

Commitment Issues

Most of your visitors will be averse to conversions and this is probably the leading factor that leads to them pressing the dreaded back button. The best way to avoid this is to provide your guests with a consistent experience. Right from the ads that direct them from your landing page to the destination website, ensure that the design, message and tone of communication is consistent from the very moment that your user has clicked on your link or banner. If your ad is the source of your conversion, the end result delivery should also be at the same level of expectation that your visitor came in with.

Keyword disconnect

You already know that a majority of your site’s traffic comes from links or ads posted on other websites. And in most cases, search engines and paid-click campaigns are your main, if not only source. So keyword continuity is what you should ensure from the very beginning. There shouldn’t be any keyword disconnect because those terms should literally jump out of your page and get etched into your visitor’s mind. So, make sure that you don’t undersell or over promise, just make sure you deliver what your visitor came to look for in the first place. Ensure that no matter what campaign you’re running, the word, term or headline should map back to the phrase that they have clicked.

Page Clutter

This is one of the single most common errors that I’ve seen people make while creating their webpages. I’ve noticed that nothing turns off a prospect more than a cluttered, overly-confusing and poorly planned out web page design. Just as with anything else, nobody wants to have to go through heaps of clothes just to find that one good shirt or jeans, no visitor will want to browse through a messy page. Make sure that your page is warm and welcoming, simple to navigate, and clean enough for users to want to go through them. Give them variety, but go easy on the number of options you want to provide so as to minimize confusion. If you’ve integrated audio or videos into your landing or homepage, never and I mean never should you enable the auto-play function. If the visitor to your lobby wants to hear some corny sound or watch a boring video, don’t force them to watch it.

Provide Incentive

Many visitors don’t spend too much time on a website and eventually move on to another one if they aren’t motivated enough to keep browsing through your sit and clicking on your links. The quickest and easiest way to get conversions is to have some kind of mind-blowing offer. And in my own experience, nobody wants to have something that they won’t or can’t use. So, make sure that you’re offering something truly valuable and exciting so that your visitors might actually want it.

Credibility

As an online marketing campaign or marketer, all the content, images and videos that you cram into your website will ultimately have only one of two outcomes, you’re either going to gain the trust of our clients or you won’t. And once you’ve built or lost that trust, it will affect your overall credibility. Either way, your prospect will go through your content and need to know whether you know what you’re doing or not. And, in my experience, you have nothing more than 2-5 minutes before he or she decides whether you’re worth their time or not. But, hooking onto your prospect is only half the job. You might have convinced them that you’re all ready to cater to their needs. But, if you overstep your boundaries and aren’t able to walk the talk, you’re going to lose your visitor as quickly as you got a hold of them.

Accessibility and Convenience

Another common reason for low rate of conversions would be because either you don’t have a form on your landing page, or because your form is asking for too much information in order to complete an offer. So, while giving your landing page a form to get some information from your visitors, its best to ask for the bare minimum of what you need from them. You could also opt in to log into other trusted and linked networks. This allows visitors to have their information auto-filled into the fields upon logging in. Optionally, you could incorporate a minimalist form design, asking for only a single piece of information. An e-mail address would be most preferred.

Repeating your CTA on long pages

Another fatal flaw in failing to create conversions through your website is having the obligation to create lengthy content so that it fills up the standard format, or even worse, filling up space with irrelevant content just so that you reach your word count. This is where it gets a bit tricky as you’re supposed to repeat your core message as well as optimize your landing page Call To Action (CTA) at regular intervals, without sounding too overbearing. So, keep your messages concise and have a clearly marked “call to action” or go to button readily available at multiple points of your pages.

Captain Slow

The only thing I find more annoying than bad service, is slow service. And it’s pretty evident that loading times will have a huge impact on your bounce or conversion rates. Your pages should be built to load as fast as possible, so that bounce rate because of painfully slow progress is avoided. Design with optimization in mind because you shouldn’t even let the thought of closing your webpage enter into your visitor’s mind! You can easily reduce loading time by using images that are small, using cache tools, and also by using a quick web host.

Adaptability

A lot of potential conversions are lost in the form of mobile or tablet users. By designing your website in such a way that it looks good on any kind of device, including smartphones and tablets, you can potentially double or even triple your conversions. So, make sure your site is mobile friendly.

So, what are stopping your website conversion?